Which SEO KPI have I to choose? How can I evaluate my SEO strategy or my SEO plan? Combine indicators to create your own KPI:
- Spent time, (outsourcing) costs, turnover, net|profit margins
- Tasks, keywords, contents, authors, links, crawled|indexed|ranked pages, rankings, visibility, (unique) visits, conversions
- Max, min, average, %, trend
Projects KPI
Evaluate your resources!
- What are the most efficient, performant and profitable tasks?
- Which tasks have we to outsource, to delegate? because they are inefficient
- What are the best SEO tools to use?
- What profil have you to hire ? SEO Consultants? Link-builders? Journalists?
Queries KPI
This is a fundamental: find untapped niches with high growth potential.
- What are user's needs?
- What kind of keywords they use?
- How and why choose a keyword? On which keywords have we to be ranked?
- Queries volumes?
- How many competitors?
- Queries Trends?
Website KPI
Contents KPI
- What contents answer to their needs?
- What kind of contents have we to develop?
- Which contents are the most profitable?
- Which author increase SEO traffic, SEO sales?
- How many contents are relevant on a specific keywords?
Structure KPI
- How can we make information easily accessible and crawlable?
- What contents have we to push to search engines?
- What contents are hit/crawled/indexed by Google?
- How can we localize (URI/URL), transfert (HTTP) and format (HTML) contents?
- How many contents are relevant (indexed) on a specific keywords?
Linking (/Popularity) KPI
- Are they relevant enought?
- Are they considered as reference in their domain?
- Does people like them?
- How many backlinks has a content? Are they relevant?
Visibility KPI
Indexing KPI
- Are my contents crawlables?
- Which pages has been indexed by Google?
- How many contents are relevant on a specific keywords?
Ranking KPI
- Are my contents ranked?
- What are their ranking?
- Are they in TOP 1, TOP 3, TOP 5, TOP 10? On page 2, 3?
- What kind of results are ranked on a specific keyword? Universal Search?
Exposure KPI
- Are my contents viewed in a SERP?
- Have they visibility? Are they seen? read?
- Are they incitative?
ROI KPI
- Have we traffic from search engines?
- How many visits, contacts, conversions, turnover, profits make a keyword?
- Is that relevant one ?
- Have we conversion?